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Collection: Outstanding Faculty Publications 2022
Fresno State author is exactly "Hyung Tae (Ted) Kim"

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Customer satisfaction and implied cost of equity: Moderating effects of product market conditions and chief marketing officer

A handful of prior marketing studies have examined the impact of customer satisfaction (CS) on the cost of equity (COE). These studies have estimated the COE using the ex post proxy (e.g., stock market beta) that may be susceptible to market…

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