Browse Items (4 total)
- Department is exactly "Marketing and Logistics"
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In the storm of COVID-19: College students’ perceived challenges with virtual learning
Using open-ended questions, this study surveyed over 450 undergraduate students to gain insights into their perceptions of the virtual learning environment due to the COVID-19 pandemic. Results reveal the rapid transition of most courses to online…
Understanding student preferences: Improving outcomes in computer simulation experiential learning activities
Purpose of the Study: Research shows that the use of computer simulations to enhance student learning experiences is beneficial in several ways. Because benefits are universally expected, some instructors may use computer simulations as a…
Brand equity in higher education: Comparative analysis
Brand equity in higher education has received significant scholarly attention in recent years. However, there are a number of contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. This…
I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions
Past research has demonstrated that consumers' price fairness judgments are influenced by comparisons between the offer price they receive and the prices paid by other consumers for the same product offering. In today's digital age, reference points…